I am really impressed by the Macmillan Cancer Support advertising. I cannot seem to go anywhere without seeing a poster/flyer/newspaper advert. It is an intelligent example of a marketing campaign, but also quite a traditional approach to advertising.
Quite often I hear of amazing projects or schemes, but there is not enough emphasis on communicating that project to the world, or the potential customers. We’re in a time now of blogs, feedback and collaboration – users now have more control over what they see than ever before. This shift in who drives communication and conversation is forcing advertisers to be more creative with how to get their products to the front of our minds.
Buzookajoe is a good example where the bubble gum company recorded a song, and asked everyone else to record their own version. A viral marketing campaign was launched to promote the idea, using social networking sites, television commercials and e-mail newsletters. They soon got it being sung around the dinner table.
I wonder how can we take this example of engaging user groups, to improve or promote public services?