Thinkpublic’s work with The NHS Institute for Innovation and Improvement has been featured in the Summer 2008 issue of DCM (Design Council Magazine).
The article, entitled ‘Why encouraging NHS staff to think differently is good for the nation’s health’, focuses on thinkpublic’s work with The Luton and Dunstable Hospital on the first Experienced Based Design [EBD] project. Highlighting the valuable role of design, Lynne Maher, Head of Innovation practice at the NHS Institute for Innovation and Improvement explains, “For many in the NHS, when you think of design you think of people designing chairs, not services.”