thinkpublic recently worked with Danielle Ramsey, winner of the Go London Social Innovation Competition to further develop her idea for Go 10,000 (formerly known as 10,000 Step Challenge).
As one of the prize contributors’ thinkpublic offered Danielle the opportunity to undertake a dedicated Social Lab to transform her current ideas into an engaging fitness programme for delivery around the 2012 Olympic Games.
Throughout the afternoon thinkpublic and the Go 10,000 team worked with contributors from NHS London, FutureGov and TimeBank to decide on the areas to focus on in the session and work up further, more detailed ideas and plans through a number of fun and inspiring brainstorming sessions.
Wendy Clay, from NHS London said on the day that thinkpublic had; “most likely saved the Go 10,000 tens of thousands of pounds in marketing/advertising costs, by helping us to work out (in one afternoon session) how to target potential users through relevant, cost-effective marketing channels”
For further information about the Social Lab please see Lauren Ivory’s update about the afternoon’s activities: http://go.london.nhs.uk/blog/2010/09/03/thinkpublics-workshop-with-the-10000-step-challange/