Finally it’s trendy to be social and I would say the thinkpublic team is right at the forefront, enjoying the benefits of working on projects that really make a difference to society and to personal wellbeing.
An article in the Sunday Times last week interviewed Alnoor Ladha a trend forecaster at ad agency Mother, who predicted that if in the 1980s, you were distinguished by your wealth, and in the 1990s by how much you’d traveled, then in the late Noughties you are defined by your social value, the impact you have on the world beyond yourself.
I love the idea of this and it’s so timely.