How do you design a political campaign that creates social change? Well, Scott Thomas has some ideas after working on Obama’s presidential campaign and his speech at this years 99% conference has been posted on Vimeo.
It’s a fascinating insight into the back end of the most famous campaign of recent times and gives real insights into the process of designing for other people to make change. Not a bad case study for the benefit and importance of employing a user-centered design approach?
Here are some of my favourite quotes from the presentation:
“By putting all the assets online and being transparent we were able to activate and allow people to participate in the political process”
“It’s all about getting people involved in the process and to participate in the process”
“If we get more people involved in the process then it opens up politics for the people”