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	<title>thinkpublic &#187; blog</title>
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	<link>http://thinkpublic.com</link>
	<description>The social design agency</description>
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		<title>I.AM innovates</title>
		<link>http://thinkpublic.com/2012/05/i-am-innovates/</link>
		<comments>http://thinkpublic.com/2012/05/i-am-innovates/#comments</comments>
		<pubDate>Fri, 04 May 2012 15:56:33 +0000</pubDate>
		<dc:creator>Deborah Szebeko</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[creative thinking]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[people we like]]></category>

		<guid isPermaLink="false">http://thinkpublic.com/?p=5600</guid>
		<description><![CDATA[On Wednesday night I was luckily enough to get invited to the RCA Innovation Night 2012, with Will.i.am &#8211; Musician, Entrepreneur and Director of Creative Innovation, Intel Corporation, as the guest speaker. Previous speakers include Burberry Creative Director Christopher Bailey, Apple&#8217;s Jonathan Ive, YouTube co-founder Chad Hurley and Sir James Dyson. It was really interesting [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="315" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/jjXyqcx-mYY?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="315" src="http://www.youtube.com/v/jjXyqcx-mYY?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>On Wednesday night I was luckily enough to get invited to the <a href="http://www.innovation.rca.ac.uk/182/all/1/about-us.aspx">RCA Innovation Night 2012</a>, with <a href="http://will-i-am.blackeyedpeas.com/">Will.i.am</a> &#8211; Musician, Entrepreneur and Director of Creative Innovation, Intel Corporation, as the guest speaker. Previous speakers include Burberry Creative Director Christopher Bailey, Apple&#8217;s Jonathan Ive, YouTube co-founder Chad Hurley and Sir James Dyson.</p>
<p>It was really interesting to hear how Will.i.am is using his fame and fortune to do so much great work in local communities across the US. Including launching <a href="http://www.google.co.uk/imgres?hl=en&amp;client=firefox-a&amp;hs=TmL&amp;sa=X&amp;rls=org.mozilla:en-US:official&amp;biw=1323&amp;bih=726&amp;tbm=isch&amp;prmd=imvns&amp;tbnid=CJviNWEK4-ppTM:&amp;imgrefurl=http://popcrush.com/will-i-am-chrysler-iamauto-car/&amp;docid=xwU5jW_pZ0b3JM&amp;imgurl=http://wac.450f.edgecastcdn.net/80450F/popcrush.com/files/2012/01/will-i-am_auto.jpg&amp;w=625&amp;h=417&amp;ei=YvijT9yQN4f-4QSS7NGkCQ&amp;zoom=1&amp;iact=hc&amp;vpx=398&amp;vpy=170&amp;dur=1581&amp;hovh=183&amp;hovw=275&amp;tx=108&amp;ty=89&amp;sig=111707838640928397770&amp;page=1&amp;tbnh=164&amp;tbnw=202&amp;start=0&amp;ndsp=15&amp;ved=1t:429,r:1,s:0,i:74">I AM Auto</a>, a car company that brings computer-programming and car-engineering skills to the deprived neighbourhood where he grew up.</p>
<p>The three tips I took from the talk included:</p>
<p><strong>Don’t forget to dream, as dreamers mould and create the future, and right now we need to dream.</strong></p>
<p><strong>Being a palm tree right now is the best thing to be, as they have deep roots and after storms they are the last things standing.</strong></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong>We need to bring science and design closer together, which I think is really exciting!<br />
</strong></p>
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		<title>saving for retirement</title>
		<link>http://thinkpublic.com/2012/04/saving-for-retirement/</link>
		<comments>http://thinkpublic.com/2012/04/saving-for-retirement/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 17:45:06 +0000</pubDate>
		<dc:creator>Deborah Szebeko</dc:creator>
				<category><![CDATA[ageing]]></category>
		<category><![CDATA[creative thinking]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://thinkpublic.com/?p=5593</guid>
		<description><![CDATA[I have just been reading an interesting article written by PSFK reviewing a Stanford research paper that explores how you can increase people’s saving behaviors for the future, through age-progressed rendering of their future self! As many people fail to save what they will need for retirement, because of a lack of belief or imagination, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thinkpublic.com/mainsite/wp-content/uploads/2012/04/old-deb_blog.jpg"><img src="http://thinkpublic.com/mainsite/wp-content/uploads/2012/04/old-deb_blog.jpg" alt="" title="old deb_blog" width="600" height="425" class="alignnone size-full wp-image-5594" /></a></p>
<p>I have just been reading an interesting article written by <a href="http://www.psfk.com/2012/04/older-selves-saving.html">PSFK</a> reviewing a <a href="http://vhil.stanford.edu/pubs/2011/hershfield-jmr-saving-behavior.pdf">Stanford research paper</a> that explores how you can increase people’s saving behaviors for the future, through age-progressed rendering of their future self!</p>
<p>As many people fail to save what they will need for retirement, because of a lack of belief or imagination, to identify with their future selves. The research studies showed people future images of themselves, all of which resulted in the tendency to accept later monetary rewards over immediate ones.</p>
<p>Looking at my own photography above, I admit it’s pretty scary!</p>
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		<title>Ikea Avenue</title>
		<link>http://thinkpublic.com/2012/04/ikea-avenue/</link>
		<comments>http://thinkpublic.com/2012/04/ikea-avenue/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 16:42:04 +0000</pubDate>
		<dc:creator>Deborah Szebeko</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://thinkpublic.com/?p=5587</guid>
		<description><![CDATA[I’ve just been reading that IKEA have plans next year to start building a neighborhood in East London, named Strand East. It will include car-free streets, 1,200 houses and apartments. With plans to provide residents an events calendar of things that are happening in their community, I hope that doesn’t include building any IKEA furniture! [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thinkpublic.com/mainsite/wp-content/uploads/2012/04/ikea.jpg"><img src="http://thinkpublic.com/mainsite/wp-content/uploads/2012/04/ikea.jpg" alt="" title="ikea" width="600" height="425" class="alignnone size-full wp-image-5588" /></a></p>
<p>I’ve just been reading that <a href="http://www.ikea.com/"> IKEA</a> have plans next year to start building a neighborhood in East London, named <a href="http://newsfeed.time.com/2012/04/10/ikea-plans-to-build-an-entire-neighborhood-near-london/">Strand East</a>.  It will include car-free streets, 1,200 houses and apartments.  With plans to provide residents an events calendar of things that are happening in their community, I hope that doesn’t include <a href="http://www.youtube.com/watch?v=aoCcvnKxp3Q">building any IKEA furniture</a>! </p>
<p>I’m sure <a href="http://thinkpublic.com/author/ness-wright/">Ness</a> and Abigail will want to can share with them the outcomes from our current neighborhood project in Trafford.</p>
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		<title>The generous chocolate shop</title>
		<link>http://thinkpublic.com/2012/03/the-generous-chocolate-shop/</link>
		<comments>http://thinkpublic.com/2012/03/the-generous-chocolate-shop/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 15:03:14 +0000</pubDate>
		<dc:creator>Deborah Szebeko</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[things we like]]></category>
		<category><![CDATA[yum]]></category>

		<guid isPermaLink="false">http://thinkpublic.com/?p=5571</guid>
		<description><![CDATA[I love what Anthon Berg a Danish chocolate brand did to inspire people to be generous, think of others, have fun and promote their chocolate. They opened a pop-up chocolate shop for one day, where people had to pay with the promise of a good deed instead of cash or a credit card. To inspire [...]]]></description>
			<content:encoded><![CDATA[<p><iframe width="560" height="315" src="http://www.youtube.com/embed/_cNfX3tJonw" frameborder="0" allowfullscreen></iframe></p>
<p>I love what <a href="http://www.anthonberg.com/">Anthon Berg</a> a Danish chocolate brand did to inspire people to be generous, think of others, have fun and promote their chocolate. They opened a pop-up chocolate shop for one day, where people had to pay with the promise of a good deed instead of cash or a credit card.</p>
<p>To inspire people to see the positive effects of being generous, The Generous Shop in Copenhagen ‘priced’ its boxes of chocolates with over 30 different good deeds including ‘Help clean your friend’s house’ and ‘Serve breakfast in bed to your loved one.’ Customers made generous promises towards a friend or loved one on Facebook using the in-store iPads to ensure they followed through with their payment.</p>
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		<title>Family Space Croydon</title>
		<link>http://thinkpublic.com/2012/03/family-space-croydon/</link>
		<comments>http://thinkpublic.com/2012/03/family-space-croydon/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 14:49:34 +0000</pubDate>
		<dc:creator>Deborah Szebeko</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://thinkpublic.com/?p=5565</guid>
		<description><![CDATA[Its great to see the Family Space Croydon website up and running following Jess and Ivo’s hard work.]]></description>
			<content:encoded><![CDATA[<p><a href="http://thinkpublic.com/mainsite/wp-content/uploads/2012/03/family-croydon.jpg"><img class="alignnone size-full wp-image-5566" title="family croydon" src="http://thinkpublic.com/mainsite/wp-content/uploads/2012/03/family-croydon.jpg" alt="" width="600" height="425" /></a></p>
<p>Its great to see the <a href="http://www.familyspacecroydon.co.uk/">Family Space Croydon</a> website up and running following Jess and Ivo’s hard work. The service aims to be the go-to place where parents can find the information they need and also feedback their experience of services with each other and to the services concerned.</p>
<p>Family Space Croydon is an outcome of <a href="https://docs.google.com/viewer?a=v&amp;q=cache:MvjYjwuKovoJ:www.croydon.gov.uk/contents/departments/democracy/pdf/617342/child-family-place.pdf+&amp;hl=en&amp;gl=uk&amp;pid=bl&amp;srcid=ADGEESjPWR0K9M7zal53LSm8NAk2BFhxiihHzuy6MG4MULh5ASAlFSMxatA4Bdw-XKxf8nf92FA-g7IXRQO44VzRsDA_A3ZehJ9ayU0c8_XhsRlKx4fG7DGrBqCFAKjlYcpKTZdAUJs8&amp;sig=AHIEtbSzLiKsnNG8cqKuiejkVFzmZAjmRQ">Croydon’s Total Place pilot</a>, a project co-sponsored by NHS Croydon and Croydon Council aimed at building public services around the user – taking a ‘whole area’ approach to deliver better public services at less cost.</p>
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		<title>Designing Economic Development</title>
		<link>http://thinkpublic.com/2012/03/5554/</link>
		<comments>http://thinkpublic.com/2012/03/5554/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 09:00:23 +0000</pubDate>
		<dc:creator>Deborah Szebeko</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://thinkpublic.com/?p=5554</guid>
		<description><![CDATA[Today Deborah is speaking at the International Conference for Innovation and Creativity of Women for Economic Development.]]></description>
			<content:encoded><![CDATA[<p><a href="http://thinkpublic.com/mainsite/wp-content/uploads/2012/03/Poland.jpg"><img class="alignnone size-full wp-image-5555" title="Poland" src="http://thinkpublic.com/mainsite/wp-content/uploads/2012/03/Poland.jpg" alt="" width="600" height="425" /></a></p>
<p>Today <a href="http://thinkpublic.com/author/deborahszebeko/">Deborah</a> is speaking at the <a href="https://docs.google.com/viewer?a=v&amp;q=cache:-QztXIyRcfMJ:www.uprp.pl/uprp/redir.jsp?place%3DGalleryStats%26id%3D43232+International+Conference+for+Innovation+and+Creativity+of+Women+for+Economic+Development+warsaw&amp;hl=pl&amp;gl=pl&amp;pid=bl&amp;srcid=ADGEESh1v99SDpjd2J-xaELJYXMTANtjkfzu4nVWToY-f_NC4iLkhFbecGD-Dvm0a22Pyux4-EP4ZNk19AR0ksZ1nANWJwgZnpmerYoO1BZ3znsiVbnrA3fBp363w4N9l1pltoU9h0it&amp;sig=AHIEtbR2PEYy5udmjG8eRL55nIafTrP8Hg">International Conference for Innovation and Creativity of Women for Economic Development</a>, within the Parliament of the Republic of Poland in Warsaw. The event brings speakers from across the world in design and business to discuss and share ways for designing the quality of life in modern economy.</p>
<p>The conference is being held by the President of the Republic of Poland <a href="http://pl.wikipedia.org/wiki/Bronis%C5%82aw_Komorowski">Bronislaw Komorowski</a>. Thanks to Malwina, Deborah can now also speak some Polish!</p>
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		<title>Creating Responsible Business</title>
		<link>http://thinkpublic.com/2012/03/creating-responsible-business/</link>
		<comments>http://thinkpublic.com/2012/03/creating-responsible-business/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 09:00:05 +0000</pubDate>
		<dc:creator>Deborah Szebeko</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://thinkpublic.com/?p=5547</guid>
		<description><![CDATA[Last week the thinkpublic team was on the road again, with an exhibition stand at
The Responsible Business Exhibition. ]]></description>
			<content:encoded><![CDATA[<p><a href="http://thinkpublic.com/mainsite/wp-content/uploads/2012/03/RB_Blog.jpg"><img class="alignnone size-full wp-image-5548" title="RB_Blog" src="http://thinkpublic.com/mainsite/wp-content/uploads/2012/03/RB_Blog.jpg" alt="" width="600" height="425" /></a><br />
Last week the thinkpublic team was on the road again, with an exhibition stand at<br />
<a href="http://www.responsiblebusinessevent.org/page.cfm/Link=1/t=m/goSection=1">The Responsible Business Exhibition</a>. At the event we were talking to people about how to use creative thinking to tackle social issues and also sharing two of our current ventures with <a href="http://www.mind.org.uk/">MIND</a> and <a href="http://www.fia.org.uk/">Fitness Industry Association</a>. The event featured charities and social enterprises and aimed to facilitate the strategic alliances and partnerships between businesses and the social sector that will ultimately increase CSR activity and drive business forward.</p>
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		<title>Tasty ways to improve customer experience</title>
		<link>http://thinkpublic.com/2012/03/tasty-ways-to-improve-customer-experience/</link>
		<comments>http://thinkpublic.com/2012/03/tasty-ways-to-improve-customer-experience/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 18:58:03 +0000</pubDate>
		<dc:creator>Deborah Szebeko</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Government]]></category>
		<category><![CDATA[Public]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[making]]></category>
		<category><![CDATA[prototyping]]></category>
		<category><![CDATA[service design]]></category>

		<guid isPermaLink="false">http://thinkpublic.com/?p=5540</guid>
		<description><![CDATA[Today some of the thinkpublic team were at the Public Sector Efficiency Expo in Olympia, getting people involved in making lemonade, to demonstrate how prototyping can help create outcomes that are even tastier. Only joking, we were bringing to life the importance of using prototyping to quickly and cheaply involve communities and staff in the [...]]]></description>
			<content:encoded><![CDATA[<p><object width="460" height="259"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=22211449&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=22211449&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="460" height="259"></embed></object></p>
<p>Today some of the thinkpublic team were at the <a href="http://www.publicsector-efficiency-expo.co.uk/">Public Sector Efficiency Expo</a> in Olympia, getting people involved in making lemonade, to demonstrate how <a href="http://thinkpublic.com/our-services/co-production-and-prototyping/">prototyping</a> can help create outcomes that are even tastier. Only joking, we were bringing to life the importance of using prototyping to quickly and cheaply involve communities and staff in the design and testing of new services. </p>
<p>The lemonade went down a storm…. To be honest I was surprised how good it tasted! Well done James for designing the stand.</p>
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		<title>We&#8217;re On The Move</title>
		<link>http://thinkpublic.com/2012/03/were-on-the-move/</link>
		<comments>http://thinkpublic.com/2012/03/were-on-the-move/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 10:25:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://thinkpublic.com/?p=5515</guid>
		<description><![CDATA[As of this week we have a new home in the West End with some new neighbours including DARE, ELVIS, Identica and many more. So if you would like to send us any post or give us a call, check out our new contact details by watching this lovely animation made by Ness! We look [...]]]></description>
			<content:encoded><![CDATA[<p>As of this week we have a new home in the West End with some new neighbours including <a href="http://www.thisisdare.com/">DARE</a>, <a href="http://www.elviscommunications.com/">ELVIS</a>, <a href="http://www.identica.co.uk/">Identica</a> and many more.</p>
<p>So if you would like to send us any post or give us a call, check out our new contact details by watching this lovely animation made by Ness! We look forward to seeing you soon.</p>
<p><object width="640" height="360"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=37966982&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=37966982&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="640" height="360"></embed></object>
<p><a href="http://vimeo.com/37966982">We&#8217;re On The Move</a> from <a href="http://vimeo.com/thinkpublic">thinkpublic</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>furry hero</title>
		<link>http://thinkpublic.com/2012/02/furry-hero/</link>
		<comments>http://thinkpublic.com/2012/02/furry-hero/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 12:53:30 +0000</pubDate>
		<dc:creator>Frank Henderson</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative thinking]]></category>
		<category><![CDATA[dogs]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[observation]]></category>
		<category><![CDATA[people we like]]></category>
		<category><![CDATA[personal thoughts]]></category>

		<guid isPermaLink="false">http://thinkpublic.com/?p=5500</guid>
		<description><![CDATA[I’m loving the fact that one of my extended family members (somewhere along the line of Bearded Collies) has become a TV star overnight in the new Halifax advert the Furry Hero. Great choice of dog Adam and Eve London. Just in case you need another hero I’m always available and I’m pretty good at [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thinkpublic.com/mainsite/wp-content/uploads/2012/02/hero_Blog.jpg"><img src="http://thinkpublic.com/mainsite/wp-content/uploads/2012/02/hero_Blog.jpg" alt="" title="hero_Blog" width="600" height="425" class="alignnone size-full wp-image-5501" /></a></p>
<p>I’m loving the fact that one of my extended family members (somewhere along the line of <a href="http://www.dogbreedslists.com/bearded-collie-bearded-collie-puppies.html">Bearded Collies</a>) has become a TV star overnight in the new <a href="http://www.halifax.co.uk/home/home.asp">Halifax</a> advert the <a href="http://www.thedrum.co.uk/news/2012/02/21/halifax-unveil-home-insurance-ad-adam-and-eve">Furry Hero</a>. Great choice of dog <a href="http://www.adamandevelondon.com/">Adam and Eve London</a>.</p>
<p>Just in case you need another hero <a href="http://thinkpublic.com/author/frank-henderson/">I’m</a> always available and I’m pretty good at football too!</p>
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