Last month here at thinkpublic we launched a new social experiment, Aunty & Uncle. It’s still days for the service and we’ve written this blog as we’d really like to get your thoughts on where we should take Aunty & Uncle next.
Aunty & Uncle is a new service that aims to give people the opportunity to meet and form family-like relationships in their local area.
We have developed the service based on insights into loneliness in young and old gained through our social research. We believe many people living or working in cities often find themselves at a distance from traditional family relationships and could benefit from socialising with people outside of their own age group.
Some stats
Half of all older people – about five million – consider the television their main form of company (Age UK survey, December 2009)
- The percentage of households occupied by one person more than doubled from 6% in 1972 to 12% in 2008 (Mental Health Foundation, The Lonely Society?, 2010)
- One in ten of us feels lonely often (Mental Health Foundation, The Lonely Society?, 2010)
How can you connect with someone who is older and wiser to get general advice over a cup of tea? How do you meet the neighbour who can offer practical day-to-day help? How can you find the safety, warmth and support that family generally represents when you live far away from other members of your family?
While these relationships might develop naturally from everyday situations, we believe Aunty & Uncle can give the everyday a helping hand by hosting casual and fun events that bring people together.
Aunty & Uncle is like a dating service but for ‘family members’. It is like a mentoring programme but flexible and self-managed. It is like an intergenerational befriending scheme but organic and reciprocal.
We attracted a small group of people to our first matchmaking night last month. This provided a valuable opportunity to talk about what we would like to get out of a service like Aunty and Uncle and how it should work.
Over a few glasses of wine we talked about the nature of the relationships we are trying to foster and how this affects how Aunty & Uncle should be run. We reflected on the fact that family-like relationships cannot be created artificially: not only they take time to nurture, but also there is no explicit need for them.
We also talked about who the service should be aimed at. What kind of people would most benefit from it and how to bring them on board? Is it young professionals looking for new ways to socialise after work, or is it stay-at-home mums, who might want to enjoy the company of their retired neighbour?
The role of convenience was also discussed. How we can make Aunt & Uncle as convenient as possible? Shall we push forward the matchmaking agenda? Or shall we go for a looser format, where we simply facilitate casual social activities that resonate with people of all ages?
What do you think?
Deborah and Fan









