In May 2009, Kingston Primary Care Trust (PCT) asked thinkpublic to carry out an engagement project in the Cambridge Road Estates. The PCT planned to redevelop Hawks Road Clinic and wanted a picture of local health and quality of life problems.
We created the YouCanKingston project to engage local residents in identifying challenges and co-designing responses to better community health and wellbeing. We developed a presence for the project in the community using branding and murals on blank walls around the estate. We used social media and short, informal interviews to gather feedback from residents to draw out key challenges that would inspire ideas and responses to leading more active lifestyles.
Over 80 people took part in YouCanKingston. The ideas were extraordinary in their range and ambition and included an estate farm, seed-swapping, a graffiti wall and a skills exchange for residents in areas such as gardening, dance and computing. We presented these in a report to the PCT, which will inform their decisions in the redevelopment of the Hawks Road Clinic and other community-led initiatives in health and wellbeing.
In April 2010, the YouCanKingston project was selected as part of the Creative Review Annual 2010. The Annual showcases outstanding creative work and is selected by a panel of leading design and advertising experts.