Archive for the ‘advertising’ Category

March 28, 2012

The generous chocolate shop

Posted on by admin in advertising,community,Events,things we like,yum
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I love what Anthon Berg a Danish chocolate brand did to inspire people to be generous, think of others, have fun and promote their chocolate. They opened a pop-up chocolate shop for one day, where people had to pay with the promise of a good deed instead of cash or a credit card.

To inspire people to see the positive effects of being generous, The Generous Shop in Copenhagen ‘priced’ its boxes of chocolates with over 30 different good deeds including ‘Help clean your friend’s house’ and ‘Serve breakfast in bed to your loved one.’ Customers made generous promises towards a friend or loved one on Facebook using the in-store iPads to ensure they followed through with their payment.

February 24, 2012

furry hero

Posted on by admin in advertising,creative thinking,dogs,friends,observation,people we like,personal thoughts
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I’m loving the fact that one of my extended family members (somewhere along the line of Bearded Collies) has become a TV star overnight in the new Halifax advert the Furry Hero. Great choice of dog Adam and Eve London.

Just in case you need another hero I’m always available and I’m pretty good at football too!

November 16, 2011

Choose Well this Winter

Posted on by admin in advertising,analogous situations,Comedy,Film,Health,well-being
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A last week The NHS North West launched their Choose Well this Winter campaign, that highlights incorrect use of NHS emergency services which cost up to £100 million across England.

The campaign is made up of some very funny films, focusing on patients in the waiting rooms, the viewer is unsure until the end of the films whether they’re in a vet’s surgery, X-factor audition, beauty salon – or a hospital. Although these films are funny, there is a serious message behind them. The NHS need people to make sure that they choose the right NHS services if they need treatment, so that they can be seen quickly and efficiently, and so that A&E and 999 teams across the country are free to deal with life-threatening and serious conditions.

Some facts
Up to one out of every four people who go to A&E could have either self-treated or used an alternative local service and on average, any A&E appointment costs the NHS, and therefore the taxpayer, a minimum of £59.

Click here to watch the videos.

April 21, 2008

d&ad pecha kucha: quick fire visual inspiration

Posted on by admin in advertising,creative thinking,Design,Events
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It’s been while since I went to a design event so I attended last week’s D&AD President’s Digital Pecha Kucha with some excitement. Although the digital advertising seems fairly removed from what we do at thinkpublic I was hoping to see some insights on how digital advertising agencies approach user interaction.

The format of Pecha Kutcha, 20 slides, 20 seconds and 12 speakers, ensured that all presentations were kept fresh and explored their various interests with enthusiasm rather than in-depth analysis.

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April 7, 2008

Did you spot the…?

Posted on by admin in advertising,Film,observation
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Really smart Transport For London ad.

I’ve seen quite a few of these used as corporate training exercises. Wouldn’t it have been better if it had been filmed with cyclists rather than basketball players though, given the message?

February 26, 2008

we are macmillan

Posted on by admin in advertising,Design,Health
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I am really impressed by the Macmillan Cancer Support advertising. I cannot seem to go anywhere without seeing a poster/flyer/newspaper advert. It is an intelligent example of a marketing campaign, but also quite a traditional approach to advertising.

Quite often I hear of amazing projects or schemes, but there is not enough emphasis on communicating that project to the world, or the potential customers. We’re in a time now of blogs, feedback and collaboration – users now have more control over what they see than ever before. This shift in who drives communication and conversation is forcing advertisers to be more creative with how to get their products to the front of our minds.

Buzookajoe is a good example where the bubble gum company recorded a song, and asked everyone else to record their own version. A viral marketing campaign was launched to promote the idea, using social networking sites, television commercials and e-mail newsletters. They soon got it being sung around the dinner table.

I wonder how can we take this example of engaging user groups, to improve or promote public services?