I love what Anthon Berg a Danish chocolate brand did to inspire people to be generous, think of others, have fun and promote their chocolate. They opened a pop-up chocolate shop for one day, where people had to pay with the promise of a good deed instead of cash or a credit card.
To inspire people to see the positive effects of being generous, The Generous Shop in Copenhagen ‘priced’ its boxes of chocolates with over 30 different good deeds including ‘Help clean your friend’s house’ and ‘Serve breakfast in bed to your loved one.’ Customers made generous promises towards a friend or loved one on Facebook using the in-store iPads to ensure they followed through with their payment.