Prototyping made simple

thinkpublic has worked with Designers Front to produce a new animation, Prototyping made simple, to show public services how they can use prototyping to quickly and cheaply develop and test new services. Although a well-established part of service design, prototyping has not been widely applied to the design of public services.

NESTA believes that prototyping could be part of a strong approach to developing new services that deliver better outcomes for less money. Prototyping made simple offers a fun and creative way for public service professionals to learn about the contribution prototyping can make to tackling the big social challenges. At present, public services face two main challenges. Faced with deep budget reductions, they must find new ways to do more with less. Longer term, the challenge is to radically redesign public services to meet rising citizen expectations and needs. By offering a quick and cheap way of developing and testing new ideas, prototyping gives public services the power to respond innovatively to both of these challenges.

Prototyping made simple was produced by Designers Front founders Sam Tripp and Chris Waggott. Sam and Chris set up Designers Front in 2010 after graduating from Goldsmith’s College. thinkpublic commissioned Designers Front as part of its commitment to supporting the best in new Design. thinkpublic founder Deborah Szebeko said: Animation offers a fun way to powerfully convey information. At thinkpublic animation is one of the techniques we use to share knowledge and inspire positive change. We hope Prototyping made simple will help bring the benefits of prototyping to more public services.

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